Properties advertised as "University Circle / Case Western area" when they're technically sort of close by but in complete warzones.

Anna,When repairs or improvements are made to rental property which is not actually rented or advertised for rent, the improvements are capitalized over the appropriate life of the assets.  

I had thoughts that "legitimizing" my business would be a smart first step.a.k.a. making a website, having business cards, getting a separate "business" phone/voicemail to answer prospective leads inquiring about properties or offering them.Would anyone suggest that this is the right direction to go before spending money on direct mailing campaigns/driving for dollars/running advertisements via craigslist or any other source?

On the other hand, I've never budgeted or paid for advertising as part of a single property, so maybe that's all a wash. 

We ended up hearing an advertisement on the radio and went to a seminar.

Is the FB campaigns paid advertising?  

Otherwise it should be advertised as two units.  

Advertised a rental here but have not sold it.

Tell your family and friends what you do to see if they are interested, if not start advertising your deal, if it's a good deal you will find cash buyers and most likely a private lender as well Another way is to run ads looking for private money  to score a good deal Good luck @Brian G.

She just got stuck in a rut and I finally had to let her go when she rented a place for a year at $35 dollars a month below the agreed/ advertised price.