They lost some market share in STRs and need to figure out the next angle they can take.

If you operate an STR, gross income is your total rent paid by your guests, before any subtractions.To figure out your taxes, you take this gross income and subtract from it all allowable business expenses: marketing, education, technology, licenses and fees (including Airbnb and credit card fees), office expenses, business driving and so on.

This is my first post and I figured I would ask the BP community for their thoughts on which would be better.

Then figure out how much of a discount you deserve for buying 12 at a time, 10-20%?  

Figured that'd probably be the case. 

Most also rely on  beefed up rents and unrealistic operated expenses in their pro-formas to justify higher sale figures which appears to be the case here.

Within less than a year she's built triple the cash flow of our dog walking business and real estate combined, and seven figures in equity.

But I think Ty touched on it a bit and that is that you'll ultimately have to figure out what is important to you.

Thanks Michael, I already figured it out and I’m officially a new Pro member

The gross amounts usually include cleaning fees, which you then pay right out to your cleaner, so factor that in when you figure out your net.