They get a higher return since they are covering housing cost, have the $250k per spouse primary residence deduction in gains, is a savings account, higher leverage position, lower interest rate possible, will pay more premium for location, etc.House might be overpriced for REITs but not for home owners.  

@Jordyn Ohs Assuming your heloc is re-advanceable and the rate is higher than your mortgage, I would suggest you pay your HELOC down as quickly as possible with any cash flow from the properties.

This influx is limiting rent growth nationwide, particularly in the Sun Belt, where oversupply has led to rent declines.Nationwide, vacancy rates edged down to 7.8% as move-ins outpaced move-outs.

El-ErianSun, January 10, 2021)) Mostly, I see a hint that it could result in rising interest rates.

We currently accept rent from tenants using a variety of 3rd party apps-Cashapp, Venmo, Zelle but are moving away from accepting payments in our individual names and want to start accepting payments directly to the LLC/business accounts, but LLC accounts do not accept Zelle and there is a fee for using business accounts on Venmo.

My best guess is their failure rate is more than 98%.The truth is not as “convenient”.

I have some clients who prefer to have a PM for maintenance/contact/rent collection/general management and will place tenants and write leases for themselves in exchange for a reduced rate.  

They're $99, rated 4.5 stars and I've never had a problem with one. 

@Stephen Fleming your cashflow probably won't be what you think it will be:(Have you factored in the new property taxes at homestead millage rates?

Understand how to "add value" to the property and evaluate cap rates, IRR, cash on cash returns.