You don't always have to incentivize a tenant with a discount to get the tenant to stay, nor keep rents stagnant, but it is good to be aware of the business impact with respect to cost too.

I'm a small business owner and my partner has a corporate job. 

To survive, you have to know that is a business however, not a job. 

As a family-run business we’re curious—what factors do lenders prioritize most when evaluating projects like ours?

(Not as part of my consulting business, just as an opportunity for me to learn and perhaps build a relationship?)

The risk to my business is much too high just so the agent can make a little more money on the transaction. 

Most of the time a newer or unsuccessful agents will host open houses as they build their book of business.

It's just the cost of doing business.  

Trusted by 50+ businesses across [region/industry]."

Hope this is helpful as Texas markets are sometimes not that easy to navigate when it comes to long term rental due to high property taxes and an overwhelming amount of supply on the market.