While I don’t own investments there, I’ve explored the market and see potential for some long-term growth.

During this 24-month period, the property must be rented to another person at a fair market rental value.After the 24 month period your sibling could convert it into a primary residence.

This doesn't seem like a good marketing strategy to me though. 

Quote from @Chris Lo: Which platforms/websites do landlords use to find the rent rate, how long the rental properties have been on the market, and all the details about other rental properties?

My manger does this all the time.He has an inspection done to verify all the maintenance issue and has someone video the property to verify all the marketing issues.

Just like if you were doing a marketing campaign for any other business type, you have a lead list and now you have to work it and see what you can sell.Yes, its a lot of manual work.

In terms of feedback from our team, we’re leaning towards buttoning down the hatches, keeping rent increases low, and focusing on maximizing occupancy in our New England markets.

GREAT in today's market obviously. 

Look at their marketing strategy.

I would definitely focus on market growth oppose to finding a cheap property.