I need this service to thrive as I can see it being a key component of my expansion strategy.

Main component soil here is clay.

. $26/SF = moderate work; ( lengthy uninhabited house, cant be lived in without some minor work at minimum) everything above, plus: complete gut and replace kitchen and bathrooms top to bottom, replace one HVAC component such as AC or furnace. light to moderate amount of drywall patching and replacement. light to moderate electrical and plumbing needed and some new runs. new floors throughout house. replace one of the following; roof, windows or siding. light landscaping and a new deck. $31/SF = heavy work; (typical abandoned/condemned house, heavily vandalized) everything from both categories above, plus: moderate to heavy drywall replacement throughout the house, mold/water damage remediation possibly needed. some walls may need to be moved to correct layout issues. substantial amount of plumbing and electrical need replaced.

For the seller WHO they sell to might be financial only in nature or might have an emotional component also.

It seems from your post that the component you may have is time.

There's no question there's an emotional component to this stuff, because you're dealing with objects that are brick and mortar and affect people's lives.

I've had a flooring guy tell me modern, quality laminate is made with more water-resistant components than the bargain-level stuff.

That's a business risk / underwriting component just like any other R/E deal where it's not an immediate sale transaction.

I am sure the Beverly Hills, Rodeo drive, or Santa monica buyer will have different tastes than a buyer in inglewood, eagle rock, or el monte areas.In my experience it has been up to $35-50 to replace roof, siding, exterior paint, landscaping, Hvac, plumbing, and the major components along with the costmetic components mentioned above.

So far we have used it mostly for Tenant Management, and still use a tenant screening component that the our local landlords association offers, and do accounting in Sage/Peachtree which is what we use for our 'day job' business for over 20 years.Things we like are: price for the number of units, quick view of rents due/paid, great 'to do' section tied to each property/renter (for each unit of a multi), etc....