Another interesting factor to California is global warming.

It would be nice if you had a contact who was an actual mason not a marketer.  1930's construction is rare so maybe they cut some corners it was a global depression.  

As for competition.  

My approach is to take a few minutes per quarter and make sure it is accurate by manually checking my true competition and adjustmenting prices accordingly. 

Plus global warming has really helped with the winters. 

They are generally competitive 

The combination of families looking for more space, good schools, and a quieter lifestyle has been a big driver of demand.For my investments, I’ve noticed:High tenant quality: Families or professionals relocating to suburbs like Naperville and Wheaton tend to stay longer, which helps with stability.Increased competition: It’s definitely tougher to find good deals, especially in top-tier school districts.

This imbalance intensifies buyer competition, driving up home prices as demand outstrips supply.2.

What is the compelling reason for them to pick you, with your competitive rates, over someone else they've already been using with competitive rates? 

For those navigating this evolving market, here are some critical takeaways:Price CompetitivelyCorrectly and competitively pricing your property is no longer optional—it’s essential.