My approach is to take a few minutes per quarter and make sure it is accurate by manually checking my true competition and adjustmenting prices accordingly. 

Quote from @Chris Magistrado: I'm doing my research and I came across wholesaler who said if the buyer is requesting an inspection, they aren't a real buyer, probably just a wholesaler trying to scope the competition or lock up your contract. 

Any tips for navigating the competition in such a hot market?

Especially in a more competitive market where the options are plentiful.

They are generally competitive 

What is the compelling reason for them to pick you, with your competitive rates, over someone else they've already been using with competitive rates? 

I'll be your competition!

With EPIC theme park opening in a few months, this area is seeing bookings pick up, but it is a very competitive and crowded market.

Demand and Competition

Economic pressures forcing landlords to adjust rental prices to attract tenants.For renters, this means more flexibility and savings, especially in historically competitive areas.