There are additional things to avoid.My purpose for bringing this to the attention of investors is because there are misguided gurus out there teaching these very techniques.

Just like you would as a realtor, use your marketing techniques (cold calling, mailers, networking etc.) to find good off market deals for yourself.

The guru your son is learning this technique from is likely not telling your son that the deal will almost certainly encourage your son to get an "off-market" deal from a "wholesaler" who is unlikely to properly disclose the details of the property or encourage an inspection. 

While analytics tools like RankBreeze and IntelliHost are great, I’ve found that even small tests.. like rotating photos or adjusting captions.. can reveal surprising trends.Your approach to CTR optimization is spot-on, Garrett, and I’m excited to hear how these techniques work for you.

I realize that everyone will run a MTR business differently and I prefer to learn from different operators and develop my own technique 

. 🙂 By investing between your ears, I mean only you can really actively study real estate and different techniques that are right for you. 

I think a lot of these folks are selling the illusion of secret techniques to get new investors to write a check.

Because, 98% of the time the student does not take into consideration if the tactic/technique/strategy being taught is a “fit” for the investors time available; interests; knowledge; experiences; abilities; likes; and ethics.Let’s assume that the strategy being taught really does work - to the extent that many people “applying” themselves can achieve financial success.  

Quote from @Brady Bitter: Quote from @Andrew Postell: @Brady Bitter yes, some of us use this technique for temporary money. 

Those are spray and pray techniques that don't fit with sellers right now because sellers/owners are sitting on a very low rate and don't want to move to go up 4-5 points on their rate.Listings aren't a start now thing as well.