The Small Business Administration (SBA) offers a comprehensive guide to writing a business plan, which includes templates and examples that can help you get startedFor your marketing plan, consider identifying your target market, setting clear marketing objectives, and outlining your strategies for reaching potential tenants or buyers. 

Those are just shiny objects and bells and whistles that companies sell you.If you use the free HubSpot, it's the best.

GoalMy objective would be to go with a MFH, 2-4 units, higher would be better.

@Matt Weddon, I try not to even think about those types of things UNLESS there is objective documentation or they admit to doing something specific.

The objective is to upsell to a master mind program or the artificial intelligence datasets, which also have zero response rate.

What's the objective? 

 You may be able to secure higher leverage financing through alternative lenders than a traditional bank (not always the case) and this may help advance your objective of reducing the down payment/cash requirement but that may only be temporary relief as you will likely pay more over the course of the loan because of higher rates and fees.

With the increased competition, it’s also crucial to prepare your listing to stand out and work to address buyer objections prior to going on market.

The objective is to upsell to a master mind program or the artificial intelligence datasets, which also have zero response rate.

Quote from @Scott Huff:  I see that homes in that area are estimated to be ~30% overpriced I'm very skeptical of the above sentence.