Avoid the packaged, generic marketing programs.  

Generic, state specific leases are just that, generic and simply covering the bare minimum (if that).

Need to be sure you include the "unknown budget" and never take the optimistic approach as it is better to have money left at the end than writing more and more checks that were unplanned for.Again, if you can walk through an actual property and compare notes with someone that does it in your area (key factor), you will be way ahead of what a generic book can give you.

A generic question is asked and then answers start flying in from all around the country. 

1) 50% rule is a well accepted generic approximation 2) hundreds of underwriting has shown it to be fairly close for my underwriting for a SFR purchase in San Diego.  

unfortunately this marketing specialist was NOT a specialist in marketing for real estate businesses, did not understand the unique requirements and characteristics of real estate, and hence implemented their “generic” on line marketing program.  

The ones that truly understand it often don't want to be bothered, so, slightly back to one, are assuming that any outreach is bad news, otherwise, let it go.Everyone's preferences are different, but I found sending out a semi-generic email with a link to schedule time with me was the best way to reach the most people, and people that wanted to talk without making them assume something bad was happening.  

Specific is how I classify loans toed to a specific property, and generic is how I classify our family loan that is not tied to any specific property, so I have to allocate it myself.

So many hosts waste their prime real estate with Airbnb (the listing title) on generic adjectives and throwaway opinions, something like "“Charming Cottage with a Beautiful View.”What do you think of the tips in the forum thread - Fast Fixes to your Airbnb Title

There are only 3 reviews on their website which are all extremely generic and I think aren't real.