This site, unfortunately, can often end up being Instagram for REI. ...they are usually leaving quite a bit of reality out.Family help, buying in dirt cheap areas/ghettos, starting years ago when REI was market conditions were much more favorable, ect.

I remember seeing them shout you on on the BP Instagram!

We have a few pictures of before and after the remodel on our instagram.

I would focus on targeted Social Media groups on Facebook and Instagram influencers that can bring the right attention to your properties.  

Word of mouth, internet PPC, instagram, Facebook, mailers, radio, TV, go to REI Groups, Website, Host free classes and about 10 other ways you can market to the right people.How many times do you post to Facebook and instagram every week??

If they go to student debt they would go down a rabbit hole in the future.I  dont need to know who is Dave Ramsey, or Greene, or someone on Instagram to teach me all of that.

People keep talking about how unique stays, Instagramable moments etc as the only way you will eventually make any money.

We are all on Facebook, Instagram and on our phones/computers.

I also do some simple Facebook / Instagram marketing.

Does she have a Facebook page or instagram account you can check out to get a feel for their lifestyle and priorities?