We use dynamic (demand based) pricing, and check in on rates at least several times a week and sometimes daily.

I use OwnerReservations with PriceLabs to get out Dynamic prices to HA, etc. 

I combine them I to a more dynamic system that just works better.The monkey has spoken.

I guess my one piece of advice would be to write out what you need on a piece of paper so you can actually see it visually.  

Outside of the Harbor i have seen rents anywhere from $1,800 on up to 3k and again that depends on various dynamics.

It is in a beautiful area of Sherman TX and I could visualize what the home could be.

PPC has various applications including social media.Direct mail has many faces and multiple targets.Besides what you have mentioned above, if we assume that networking is all forms of in person communicating, PPC (together with SEO) is all forms of internet marketing, and direct mail to be inclusive of the wide variety of lists and media available, then I can only think of a small number of communication methods you are missing:Email Telephone (Calling and texting)Visual (Bandit Signs, Billboards, TV)Audible (Radio, Podcast)What people usually mean when starting a conversation like this is "how can I spend less and make more" which is a valid question, but my guess is that if you applied yourself more fully to any of the channels you currently have going you could increase your deal flow. 

I sacrificed some functionality options (mobile ap) for a more visually appealing Smartbnb user-interface and other functionality (AI question detection). 

Its usually easier to illustrate this visually or with specific dates as examples. 

I'm looking to be conservative with my money and I know that Pocatello/Chubbuck is only 70,000 people with, not the most dynamic economy/job market.