To add to what @Jonathan Greene wrote:1) Understanding the local market, so you know what Neighborhood Class your building is located in, what Class your Building is (condition & amenities), and what corresponding class of tenants will be attracted.2) Using all this data to properly set your expectations and a realistic ROI.3) How to better screen prospective tenants, including catching fraud, so your property performs better.

Not sure where this rental is but if it's an A or B class neighborhood, that's probably why you're self managing it.

To focus on your area, research neighborhoods for trends, look for properties near military bases or colleges, and consider long-term rentals or short-term rentals in coastal areas and tourism hubs.

And to add to what you talked about, my marketing agency helps me with content creation and strategic organic growth  consulting but I do not do paid ads for my business or for properties.

It's great for cashflow if you're willing to invest in the right neighborhood and do the right rehab.

My property is set in a small neighborhood in a quiet lake town. 

It’s tough to be in a position of uncertainty, but getting informed and organized will help you navigate this situation.

There are plenty of neighborhoods where you can still get access to a pool for your guests. 

Not bad seeing as there are 40 other listings in the neighborhood.  

However you still have the 6% rate instead of the 4% rate which is $9,259.38 which is not the bill amount but than times the millage rate for that area plus any surcharges for trash depending on the neighborhood and town limits.A safe assumption without verifying an address with the county is an effective millage rate of about 500 which means the tax bill should be about $4,629, which is still slightly better than not applying for the ATI and on $187k, 6% is $11,220 and a tax bill of $5,610.