Just know that most of what they will package up for you in a fancy seminar (or whatever) is available (albeit unpackaged) on this website through your own due diligence and inquiry.  

The first thing a scam artist will do is build a fancy looking website and pay for some reviews. 

With the whole rent-control thing: I wonder if Newsom sold his fancy home in Northern CA would he charge as much as the market would bear, or would he give a substantial break to the next buyer?

Nice finishes- Nothing fancy, just what the people want.   

Oh and don't buy fancy expensive cars save that money.   

The kitchen has become a place to showcase counters, cabinets, islands, appliances, fancy accessories like pulldown shelves, cabinet handles, lighting, etc.

Instead, they miss the cloth or aluminum wiring and poor circuit allocation and instead show you with their fancy plug that "polarity is reversed"; or the always arbitrary "the roof likely only has 5 more years left max" because they see a 3-tab shingle from the ground and completely miss hail/wind damage on a newer architectural shingle citing its "lifetime warranty".

Depending on the demographics of the area, I've found that Home Depot/Lowes is fine for just about anything going in a regular rental.One must consider return on investment and buying fancy custom cabinets won't yield much if any more rent that box store shaker cabinets, especially in a duplex.Get some decent cabinets and a good countertop and you should be good to go.

Nothing too fancy. 

Dress nice, don't swear and have a nice business card. 5) Network.