The specific assistance organization, the screening of the tenant, the property, and the PM company that should be communicating with the tenant all play a role in the success of your investment in regards to tenants.

Also class of tenant plays a role.  

The LLC would own the property, and your 50/50 split can be outlined in a detailed operating agreement covering roles, responsibilities, and profit-sharing.Since lenders often require personal guarantees for LLC loans, clarify that your partner will be the sole guarantor.

To clarify, I have been studying real estate for several years, but have been otherwise engaged in operating  other businesses that my wife and I both own, both as CFO and CEO roles.

Quote from @Eliott Elias: Its role in real estate is too hyped.

Normal comp is 100-150 bps on volume for these roles if commission only and completely self-generated leads.

Deception and perception play a major negative role.

Quote from @Dominic Mazzarella: I definitely get where you're coming from.

She doesn't have a speaking role.

I do think brand can play a very important role in the long term of something like this.