We usually target 5%.

The steps, licensing, regulations and everything are much much higher on option 1, however obviously would add a larger target market

First, it's a a ever smaller seller/buyer pool, meaning more expense in marketing to target and connect with that person.

I know a lot of people target the travel nurse demographic, but there are also a lot of patients that come for long-term treatments and need housing.Does anyone have experience catering to this demographic, and what are your thoughts on making the house ADA compliant? 

Well, have a couple of competitors that are exclusively apartments/dev land for same.Their marketing is targeted at investors along with the mailing list.However, yes, you can get bad/good brokers in the same firm. 

This was for residential sales.So when I am looking at something along these lines, you have to see if anyone is actually locating this in the target market. 

after about $550,000 in remodel costs we reopened the wash under a new name with new logos and branding. we introduced targeted online marketing ads, negotiated wholesale pricing deals with local car dealerships to offer a year of free carwashes with the purchase of a new vehicle. created a monthly newsletter and sourced emails from local businesses. all in all I would say we double or tripled the bottom line numbers of the business in six months and boosted google reviews thru the roof!

Appraisal estimates are a moving target. 

You can skip trace and target a certain area, street, type of property, etc. 

I would target the master bedroom and bathroom since it is most likely that couple that is spending the majority of the money on the stay (and the one making the booking decision/leaving the review).