Make it credible, get a logo, take awesome pictures of you with your logo, set up your google my business, verify your site with Google, and look like an actual serious company.Once your site is credible, do your cost/deal calculations for every marketing option you are considering.Then pick one and allocate the appropriate funds to said marketing option for you get one deal (that is why you calculate the cost/deal, so you know how much money you need to make one deal).You WILL make a deal ... that is the purpose of the cost/deal calculations, to remove luck from the equation, and dump that money you made into SEO and further marketing.You keep doing this till you have enough funds to start scaling your business.

Perhaps the most significant of these are conflicts of interest.Take note of the following:Fees and expenses – Shifting expenses from management to the investor, charging management salaries and overhead to the fund, allocating transaction fees to the fund and not co-investors, etc.Transactions with affiliates – Affiliate of management acts as creditor or lender to the fund, or the fund acquires an investment from a management affiliate Competing funds – Management launches a new fund with the same strategy as an earlier fund, creating conflicts between allocation of investments between the funds The above-listed sections are those commonly found in most PPMs, but it is not the exclusive list.

You should allocate a percentage (15% to 25%) of your total revenue towards your marketing campaigns.You can go free and work hard but you won't be able to scale.

You need to allocate the original purchase price to the two buildings.

You need to target the right audience...You need to allocate the right budget.If you satisfy these 2 criteria, you WILL make it, and the universe may upgrade you to semi mortal status.

The investor holding the property can't do seller financing or a carry back on a 2nd because he needs to re-allocate the funds to another project, thus the reason he is selling.

I don't believe the 50% accounts for CapEx though so you'd have to figure out how much to allocate to that; someone correct me if I'm wrong.Additionally, if you're brining in $2,280/yr in passive income, and you only used $21,250 of your own money, then your return is 10.7%, which isn't bad.Doesn't sound like a bad deal and you could definitely have done worse.

You can allocate the purchase between the Forward 1031 Exchange and a brand new Reverse 1031 Exchange.

In my opinion, you should always allocate a management fee-even if you manage yourself.

If you are not able to pass the water & sewer on to the tenant, then you need to make an allocation for that bill (no idea what the rate are there ... here I would allocated $200/quarter).This gives you:Scheduled Rent:   $950/mthVacancy allowance: $114/mthGross revenue:    $836/mthExpenses:  Taxes:   66.19/mth  PM:       95.00/mth (we use 10% of gross, but using scheduled is more conservative)Insurance:  45.00/mthmaintenance: 83.60/mthWater/sewer: 66.67/mth  Total expenses:  $350.37/mth  {This still may be a little low}NOI:    479.63CAP {which is meaningless here}:  479.63 / 74500 = 6.44% which is your CoC if you pay cash.If you were able to finance it at an 80%LTV @5.5%, you would have a mortgage of $59,600 with monthly payments of 338.40.