In the Wasatch front area, there are certain areas I would regards as red spot, yellow spots and green spots.

Door hangers Some of the big players also do (30) billboards, (31) radio spots, (32) TV spots and (33) full-page ads in the yellow pages on the internet and in print.

As to "customizing" it for your buyer,  what happens if they want purple carpet and an eclectic mixture of wood and yellow tile on the floors...... then what?  

I have been a member of bigger pockets for awhile now . Recently I connected with Hattie Dizmond about a marketing campaign and she referred me to Jerry Puckett who helped me get all of the information needed to start...

I have started sending out some yellow letters.

Why I prefer my yellow letters: 1) Less competition.

They are starting up a Yellow Letter direct marketing campaign mentorship in a few weeks.  

the first was a combination between hand written yellow letters (400 pieces) and postcards (3000 pieces).The second campaign was just post cards about 5000 pieces.

And since I will know what the current loan rates and terms are is can predict my cash on cash return as well.Since I (vividly) remember the state all these units were in when I bought them I can now look at a new building and say: “Well I think that this building is only half as bad as that duplex.”

I was advised on this site to do that and I have purchased 500 yellow letters and plan on doing this every two weeks I was also advised to get out and meet people so I have signed up for site tour class and mentoring at my local REIN.