You can do all of those to increase value or sale ability. 

These improvements significantly increased the property’s market value and rental potential, attracting premium short-term rental rates and ensuring high occupancy.

Landlords tell themselves it's "guaranteed rent" but that's not true and a lot of the tenants come with "guaranteed entitlement" or "guaranteed turnover costs" that will cost you more than any increased earnings.Some people do very well with Section 8.

Increasing your payments with PMI, closing costs, and higher interest rates means that you’re buying your VA eligibility (your down payment amount) at a huge cost.

@Josh R. there is another option, one that would raise you're ROI too infinite, eliminate that finance rate too 0%, and via reduction in $-expense, increase cash-flow. 

Do you increase the rent by strictly calculating the increases in your insurance, taxes and etc ?

The point of making money is to increase the quality of your life.

Any thoughts of increase visibility for a rental property in Virginia?

If we can increase our buyer demographics we'll likely see time on market drop by 80-90%.  

We'll see PT stocking(at major shops) increase as we head into the holidays, I'm curious the amount of jobs versus previous years.In regards to how they coin it, it'll be things like light turbulence, a little hiccup, etc.