In Florida, coastal areas tend to offer the best opportunities for STRs, especially given the saturation in the theme park areas of Central Florida but I'll let the full time operators chime in.

A fire pit, BBQ grill, or outdoor dining area can also be great selling points.Themed Decor: Consider a lake or nature-themed decor to enhance the experience.

We are less than 5 minutes from Silver Dollar City (themed amusement park), which is a huge attraction in the area. 

I would make sure you really lean into a theme if you're going to do it, because that is what is going to attract guests.

And as mentioned, better theming for the rooms.

@Sherry McQuage thank you for your reply; after reading the responses, an obvious theme is asking for extension on the due diligence period which I have now requested.

It is a common theme in the area and less competition is making it harder to keep prices down, but I'll definitely be shopping around. 

A lot of investors are excited or focused on the one or two things they figured out that's working for theme.

Don't care if you get covid, have a wedding to go to, have season tickets, have a day job, etc. 

The host has to decide what their unfair advantage in the market is going to be (location, pool, hot tub, amazing view, high-speed network, great for families, close to everything, themed house, etc) and market to that.Mike