It is subtle, but the true Cap Rate ultimately represents an aggregate return that investors expect to deploy capital in the marketplace.

I wrote a few articles on my experience, which is a vacation rental STR, not sure what specific flavor of STR you will be going for but I'm sure you can find a few tidbits in there

It comes in many varieties and flavors, and almost ALL of them will be enhanced by having a license.

@Junaid Anwar - commercial loans come in many flavors. 

Hi Chad, attorneys come in many flavors.

Obviously, there a subtle difference that I have not mastered and I will work on that.It's all good advice, I really appreciate it!

Duval/jacksonville median price was $195,000 so you get a sense and flavor of homes prices in the area.

What is your preferred flavor?

The F and T are too stylized to be read easily as being also the first letters to the word unless you space them out (Which I don't recommend, I like how you've designed that portion), so I would have Flagship Team spelled out in full and then 'nestled' into the "FT" logo with the colors being a subtle clue as to what they stand for. 

The current flavor of the month (or rather, the last year or so) is law.