If you decide to go the multifamily route, Real Estate lab .com is a multifamily software for deal analysis plus they have many other useful features. 

4) What do their places look like, how do they feature their professional pictures?

They even added a small “welcome basket” with loccal treats, and guests loved the personal touch.. it became one of their most mentioned features in reviews!

Get a maintenance contract on your hard systems that feature 2x a year service.

But what made me think about it for you as I read your post is the LULA feature. 

Quote from @Lorraine Hadden: Take these California Malls ---- Eastmont Mall - Closed (Oakland); Carousel Mall - Closed (San Bernardino); Laguna Hills Mall - Closed (which was featured in BACK TO THE FUTURE); and the Village at Orange - Closed.

BiggerPockets is a great place to find featured agents experienced with long-term rental investments—they can guide you to cash-flowing properties and connect you with resources like contractors and property managers.

You’ll want to get loans from local banks and credit unions but you may run into issues with more limited features.

Highlight the property’s unique features (off-grid, sustainable) and the area’s growth potential to show long-term value.

I know the founder and know that they've set out to build a platform that takes the best features of sites like Furnished Finder and Airbnb and leaves out the clunkiness and annoying policies and practices.