Follow local things on your social media.

If the people running it are self serving, that will show too.Based the on the leadership or lack thereof, REIAs may be sales oriented, education oriented, a nest for sharks, or someones personal ego outlet.

Interesting as there were a couple of posts a year ago after the widely distributed article in the media essentially calling it a STR crash.

Nowadays with social media you can get a good idea of how they run their business.

You can also promote it on STR outlets (or your agent should).

Fascinating how all of the reporting about it in the news media was so inaccurate though.

I recently watched a video of a social media guru suggesting in 30 days he could have a team in place in any market in the country and be up and running with a successful real estate business.

He claims to assist you with buying 5 properties, but he is on social media all day long, he has an assistant text.

I own Granite and Pine Properties - a Direct to Seller Marketing company that focuses on giving sellers 3 selling options. https://graniteandpinere.com/My advertising is word of mouth, social media, SEO, mailers and cold callers.

I think REI business will have to learn to use it like they did social media a few years ago.