If you’re asking whether to lay a baseline plan, I’d say you should, if only to save yourself some of that restless confusion that hits at midnight after a marathon Zillow session.

The advertisers in the financial space usually pay much more per advertisement than say Frito Lay or something of that nature because it's a much more targeted space.And yes I completely agree with you in regards to his channel growth.

Quote from @Dean Malka: 1) what's your range for remodeling a kitchen completely (granit, backsplash, tiles, etc)?

i.e. paint, flooring, cabinets, tile, etc.  

Next, I'd start looking for a market that will fit your needs & do some research on the market's economic divers / population rates & other things pushing the market to grow & take a trip out there to get a lay of the land. 

i provide dishwasher if we are putting a new kitchen. also a garbage disposal.sometimes i provide washers/dryers if i have extra laying around (i always seem to have them).sometimes i have purchased fridges and ovens since it's best to invest in capital expense and get a tenant than to have a house sit empty forever.our lease also states that tenants should purchase the appliance plan, which noone really does purchase. 

Third, I was reading Small and Mighty (thanks Nathan Gesner) and found myself doing a "Wait a minute..." when he lays out that for B-ish SFHs he wants at least 6-7% rental income (after expenses), 3% appreciation, relative to the house price.

I would assume that it should be blocked off with some type of decorative tile or something of that nature.

A piece of advise if he lays hands on you or your son immediately go to court and see if it qualifies for a peace order or similar. 

You can only use a handyman for jobs under $500 as I recall....which will exclude tile, drywall, insulation, paint and well pretty much everything....