Get a gander at your competition and see what they are offering and take it up a notch.You might check Fiverr or TaskRabbit (not sure for interior designer) and see who is out there.They should be able to help you out remotely and without spending a ton of dough.

Land priced right, zoned correctly, market analysis great and potential competition low.  

My approach is to take a few minutes per quarter and make sure it is accurate by manually checking my true competition and adjustmenting prices accordingly. 

Ranking on Google is extremely difficult and takes a ton of resources as there is so much competition.

One month of vacancy has cost you $2,400.

Of those two, I actually like the first one better because you have a competitive advantage to that market and the amenities you could provide.

We have our own design team, contractors, and real estate agency under one roof, which saves time, cuts costs, and improves communication across projects.

STAY away from them at all cost.

I prefer markets that experience mild winters to eliminate the added costs brutal winters can bring. 

There's a lot more competition than previous years, and prices are high.