Next step would be to determine which property type fits your goals.

This property fits that description.

Many will talk about investing in "landlord friendly" areas and I know typically cities don't fit that criteria, but in my mind knowing the areas well and having a proximal location are important, but not talked about enough.

This property fits that description.

I want to give credit were credit is due and know that Eddie and his team do care about maintaining standards in the space whether or not their system is a fit.   

Are they including interior pics so you can easily compare fit & finish?

I view the ads on BP no different than I see a Google ad - I am aware of a service but just because they advertise on a site does not mean they are the right fit

If a tenant isn't a good fit, I can choose not to renew their lease with a 28-day notice, as long as the lease is under 12 months and they've occupied the property for less than a year.

Then, you can consider possibly  exchanging those that don't fit your goals.In the current environment, I would be very cautious of making any sudden moves without fully assessing your current situation and returns.

So, unless you are an SEO manager, I think that's a tough road to go down. 1:1 link exchanges go against Google's guidelines and best practices so I wouldn't advocate for that. https://developers.google.com/search/docs/essentials/spam-policiesMost one-size-fits-all all SEO companies are going to want to spend a lot of your management fee doing work that real estate investor-focused SEO companies don't need to do.