If you are wondering where to start on finding a tenant, there are a lot of great resources on Bigger Pockets and on the web with more detailed info.

If that wasn't enough benefit Facebook has another powerful tool that it can convert any data it receives such as your custom lists, website traffic or ad performance into a qualifying filter that analyzes people's characteristics and web presence to find more Motivated Sellers in your area that are similar to ones that you are engaging with that haven't been on your lists or seen your ads before. 

This is even better.https://www.walmart.com/ip/Web...

WHAT resources do you use to keep up with the market & business (except this fabulous web site, of course)?

Try watching this webinar and ignore the "turnkey" sales pitch unless your are into turnkey investing: https://www.anymeeting.com/Web...

Pick up some cheap wireless routers from Goodwill for $5 and you’ll find most can already function at either end of that wireless bridge (either converting the existing municipal WiFi to Ethernet or rebroadcasting that Ethernet cable in a basic “bridge only” mode that gets you out having to do late night web search for “Double NAT” which is actually far more annoying than the physical bugs of the same name. 

Your marketing, whether direct mail or web, has to touch a different nerve.

We manage property in Charlotte as well, and we made it a specific point to contact every tenant who has not paid and even went so far as to set up a private web form (similar to a bank) where the residents who do have real Covid-19 related payment issues can submit information as to what their issue is, why they can’t pay, when they can pay etc, what they can pay, etc. 

And don't overlook FaceTime and Zoom.When I was building a team and needed to find a like-minded property manager, I spent 1/2 hour every lunch hour calling perspective PMs who were listed on the web.

On the digital front - Yes, SEO is powerful and you should absolutely have a web presence and when you do, you should absolutely spend time and resources on your SEO.