I do relatively well in my day job by today's standards but my hourly rate for self managing is closer to that of a surgeon. 

No interest rate to mess with.

Flexibility in Loan Terms: Josh offered a unique hybrid product that let my friend lock in a portion at a fixed rate while leaving the rest variable.

Laundromats are open to the public, and if the local neighborhood has a high crime rate and transient population, those can be potentially expensive problems that can affect your business.

Are you attractive tenants that meet your screening criteria readily and keeping them as long as you budget for (vacancy rate)?

Rate is 4%.

Some of it is luck or taking advantage of opportunities (eg low interest rates). 

I'd offer to pay more in commission than what you think is the "going rate" (not your exact words but what you are wondering) on my first deal or two with agents so that they are enticed to work with you.2.

The data points they use made me feel like it got my pricing right and I feel much more confident about what my nightly and seasonal rates are now. 

Then I mail a very simple handwritten letter and usually get north of a 30% response rate.