The play was equity capture. 

Posting ads of houses that you don't have on Craigslist or here on BiggerPockets as bait to capture buyers for your list. 

Work has been slow, looking for suggestions to capture more business.

Great video and thanks for sharing, Marc.The Fox News segment captured the essence of the problem very well. 

The plan is trying to unlock value when investing in Cali and strategizing to capture equity appreciation in the next 10 years-and maybe higher rents (increasing NOI).

I personally spent at least 3 months on the subject to add the ability to capture an unlimited number of loans of different types, and although I'm pretty happy with it, I can see spending another 3 months on the edge cases.

In the worst areas, you can expect prices to swing wildly from one street to the next based on criteria that simply isn't captured in a lot of real estate data.This is how crazy it can get: I used to own two identically constructed houses on different sides of the Monongahela River, 2.6 miles apart.

My game has been that and equity capture at the buy.   

versus, a seasoned, passionate waiter might say "'....tell you what, I'll have the chef plate the pasta separately, and you guys can both choose the entree you want.

This seems to be the case with other economic indicators too (i.e. unemployment reported at 4.4% for March, though the data was taken around March 12 - too early to capture the effects).