Now we only bring on high income W2, business owners, and investors who are specifically involved in real estate.

I also liked that they are US based as I had issues with my bank with the Finland based Hostaway.Finally, I highly recommend PriceLabs.

I would recommend increasing revenue density this way, etc etc." 

At the numbers you are talking about and where the market is heading you could pick up some very high quality NNN national credit tenant properties as commercial continues to recover. 

Which is why I pay more, for less cash flow in highly desirable areas.In high income areas, rent is a lower proportion of income so therefore your tenants have a higher capacity for paying higher rent because rent is less than 20% or even 10% of their income.

I highly recommend an ACH service.

If you haven't already connected with an investor-friendly lender yet I'd highly suggest that.

California has seen huge uptick in home insurance, I'd imagine Santa Cruz has a high fire insurance

BAM Capital is excellent in identifying opportunities with a high "yield on cost" which reflect their experience to operate Class-A properties at much lower costs. 

Don’t be fooled by high occupancy numbers if people aren't coughing up the dough on time.