Review all of your living expenses as a deduction4.  

The government wants to force landlords to cover the cost of cooling renters, but that same government doesn't protect paying customers from rolling blackouts.

Have you considered getting a pricelabs subscription and getting a little more in depth #'s on amenities, management experience, review count, pools, view vs non-view, etc?

This will get rid of any bad (more issues with check or cash customers) customers and will also expedite the collection process, versus "the check is in the Mail" adding a week to our process currently.-  Risk-   There is very little risk of going backwards by both raising rents and moving people to autopay. 

I read biggerpockets reviews on each of the property.

Despite 5 star reviews, I had a nightmare experience with them before I ended up renting it out myself. 

We made a bet: be okay with no (or negative) margins on cleaning and let high quality reviews pay dividends years later.It’s paying off. 

I wouldn't be worrying about google business page until you're well established with a number of good reviews on the OTA.

I ALWAYS recommend having a local attorney review any lease doc you plan on using.

I would just say that before you go full scale, get an attorney to order a full title search and do a proper review.