FF is revamping their website (among MANY other changes), especially after the new CEO came on board a year ago.I have noticed that MTR operators utilize the platforms very differently from one another and most do not know how to take advantage or optimize for better performance.

Despite its popularity, very few actually understand the asset class and how to achieve optimal returns.

I'd rather have a 1 bedroom that I can optimize for couples or a 4-5+ bed. 

@Duke Giordano, I wish I shared your optimism.  

If the keyword intent is solid, the ad is well-crafted, the landing page is optimized, and the acquisition process is smooth, then the rest is just statistics.The main takeaway here is that you need to measure contract closures per keyword.

Orlando has always been a great market to invest in for both LTR and STR but why is now the optimal time? 

Just be sure to optimize for location within that market as much as your budget will allow and also make sure you are compliant with local laws. 

Visibility drives clickability, and not using the full length of the ad to add keywords and business-related details is a missed opportunity when you’re fighting for every click in Google Ads.Conclusion:If you know you want to get off-market seller leads from Google, and already committed the budget for it, make sure your ads are optimal and that your keyword selection will not cause you to appear on ones that will waste you time and money.The Google Ads landscape is fiercely competitive in today’s market, demanding an investment of several thousand dollars per month to gain meaningful traction.

Perhaps shifting your mental to approach to a continuum of "Least Optimal" to "Most Optimal" is better phrasing. 

On the market curve that does indeed mean that this is not the optimal time to be buying NNN properties.