They say that their customers see a 30% increase in revenue but they don't make any guarantees.   

Funny you should mention that.

The only two ways to rectify this are (1) purchase the property far below market price or (2) significantly increase the property net income usually through some method of “repositioning”. 

Not only for the census ending in 2020 but also the projected population from 2020 to 2025.I agree that population increase is important and should be factored in when analyzing a property. 

Atlanta is a strong multi-family market with a diverse economy, a growing population, and increasing demand for rental properties.

If MTR is a good strategy you will further increase your cashflow.

And since you are licensed, you can potentially do some sales on the side to increase income and save up for investing.

A higher CTR tells Airbnb’s algorithm your listing is engaging, which improves your ranking, increases visibility, and leads to more bookings.With the rise of professional photography, simply having high-quality photos isn’t enough anymore.

Materials have increased more than 20% in the last 5-8 years.

I think we have enough software in the STR world lolWhat if we made a guide to increase occupancy rates that centers around marketing, guest experience, and ways to stand out in saturated markets that isn't simply "buy more amenities"?