Help, I have a friend who wants to play the stock market and I don't know how to talk him out of it!

The STR market here has become way more saturated and competitive especially in San Juan. 

Currently we have it on the market but last night via Biggerpockets website I submitted a request for a loan and out of all the lenders Jason Ariazand Sr.

This makes it more efficient to do the pay check parking strategy or velocity banking (other market buzz words are available as well). 

Economically growing area. 

The rental market has slowed in recent months but expected in winter.

Here are some trends that could play out, or further develop in 2025.Leasing & Tenant Experience AI-Powered Leasing: Chatbots and AI tools will streamline leasing processes, from answering tenant inquiries to scheduling tours.Virtual Tours & Digital Leasing: These will become even more standard, making it easier for tenants to rent remotely.TechnologySmart Property Management: IoT devices (smart locks, thermostats, etc.) will become more common, improving efficiency and tenant satisfaction.Property Management Software: Platforms will integrate more AI for predictive maintenance, rent collection, and financial reporting.SustainabilityGreen building practices and energy-efficient upgrades will be a major focus, driven by tenant demand and potential incentives.AI & AutomationAI will play a bigger role in tenant screening, rent pricing optimization, and even predicting market trends.Automation will handle repetitive tasks like maintenance requests and lease renewals, freeing up PMs for higher-level activities.I'm sure there are plenty more shifting trends that I haven't mentioned and that are sure to evolve over the next year. 

Every Market (Detroit) has a series of Micro-markets (neighborhoods) of which they are all different in cost, value, cash flow, rents, etc... 

Do you think rents will keep growing (they will).

Hopefully you are starting to see these investments as products and they have a set market price.