I'd just add to Bruce's post that reputations and relationships matter as well.

@Edna SalinasPPR has a great reputation in the space.

Reputable full service property managers will also get your place “airbnb” ready furnishing/designing the unit to make it ready for guests.

What may be skewing your perception is your think of Self-Employed persons, say a plumber, electrician etc., who strike out on own as a "business".

Despite Bozeman's reputation as a relatively expensive market, it aligns seamlessly with the golden rule of real estate – positioning oneself in the path of progress.

Plus their reputation is on the line!

The mentor/instructor that is local has their reputation and local business relationships at stake.  

Century has a good reputation.

For example, in my area, a licensed plumber has to do any sort of plumbing work.

It is a significant resource for investors, allowing them to make sound decisions.Step 5: Developing Trust and Credibility.Building reputation and trust is critical when attracting investors.