<g> Something that does amuse me is the apparent perception that one person's profit is somehow more valuable than another person's profit.

So, to the OP, double check, but knowledge is power in RE and the buyer and seller may not be as sophisticated, having completlt equal knowledge at all times ;)exas

Risks for smaller investments are much harder to qualify than they are for more institutional type assets because situations are often highly unique without a lot of comparable scenarios in the immediate market to establish a true market priceHaving said that, for larger commercial investments a more sophisticated analysis is common.

Also, I've developed relatively sophisticated referral-based selling strategies that that require me to educate the referral sources and show them both to how manage the client's expectation(s) and more recently, very specific ways they are to refer the client.So, I utilize offline and online advertising and, obviously, give a lot of thought to each and how they fit in the overall marketing mix.I like direct mail, inbound telemarketing, well-placed, industry/profession specific print ads, direct mail, paper & ink newsletters, public speaking, press releases, blogging & forums (limited social media), direct sales (in person), some conferences and specialty advertising (mugs, pens notepads) and a few others I won't mention. 

Stuff like this ruins friendships when one's perception of their own worth exceeds what it really is.

We are mostly past the heat for this year and I hope to have this sold well before next summer, so any evidence I come up with will be largely based on perception..

It is all about your perceptions. 

In fact I am still learning but I have a much more sophisticated outlook now based on my real world experience as opposed to anything I learned in a system.

The public perception has been damaged and people now see RE as a financial risk rather than a savings plan or investment.

Real estate is 90% prospecting.My niche is development and building if that helps broaden your perception about what I do.