To my surprise, I recently received a call from an owner of a home in the hottest segment of a competitive seller's market in an area I am actively buying rental properties.  

How do you find out BEFORE YOU INVEST, whether the type of property you wish to invest in is a growing market segment or not?

When college graduates are hired by big companies to oversee a large segment of an organization, do they know more about overseeing that segment than the current managers who have been overseeing the segment for years?

Segmenting your market just as the automakers do and making sure that your product hits your key demographic audience and isn't trying to be everything to everybody is vital.

Price points for us are $35k to $400k so we are in different segments and areas of our metro market.

Will be highly localized and depend on the market segment too..

And sorry to digress, but to conclude this segment of the post, do not accept just anyone to your circle of trust and much less to your power team, you work for yourself if someone promises you gains for your time, you may as well be a W-2 in corporate America, and actually get paid instead of me who wasted countless hours for no pay and lost deals, while I could have looked for properties for myself and made cash. 

That said, there is a lack of deal flow and no formal educational segments so depending on your level of knowledge it may not cover your or others needs.  

Capture rates for your sphere of influence are infinitely higher than any other segment of the population.

It’s very hard to argue, without simply whining, that the MAX and Streetcar haven’t benefited their market segments.