It also depends on your target buyer, are they going to pay more for perfection, or do they want to pay for good enough?

I have noticed that many flippers in my area have taken courses from the various gurus but otherwise are blissfully ignorant to understanding rehab costs. I was thinking I would create a course that involves a field t...

If the landlord pulls up in a flashy vehicle or posts his car collection on Insta, he makes himself a target.

And, in my experience, it seemed they target (dare I say "prey" on) people who are brand new/uneducated about real estate and are still in the "dreaming" phase of a better life.All that to say, thank you for posting this.

Targeting people who have high potential to use your service, vs very broad general advertising.

I look up the seller's name on the appraiser's web site and then run it on the Clerk's web site to see how many transactions he has done before. 

I try to target $500 per hour and $10,000 per month.

Then there is fraud and you have a lawsuit target(s). 

Just like everything in the Biden administration is targeted to destroy the middle class and small businesses

Consider direct mail campaigns targeting homeowners who might be ready to sell and spend time driving around looking for distressed properties.