Yes, I understand you may be thinking "Well if the buyer hadn't seen it before, it shouldn't matter", but it's a psychological hurdle for many of them nonetheless.

As it stands, I'm a month out from getting my real-estate license and (potentially) working under a brokerage firm to get a feel for my local market alongside market psychology within real-estate (i.e. be directly involved in the sales and try to develop an intuition for what homebuyers or renters in particular look for). 

Psychologically speaking, we are healthier when we make these things goals, instead of monetary benchmarks

I was actually hoping you would help me make sure I didn’t screw something up.â€This is classic psychology on option 2.

Once I find a potential city, I make sure it has psychological anchors to keep people in that area.

It's psychology, longer term tenants get "embedded" and moving becomes more "painful" a proposition. 

I read one book that focuses largely on the psychological impact of storefronts and streetscapes.

The CFO at many times CAN'T buy or sell the stock and when they do it can be for lots of reasons like paying taxes on a stock grant, etc.That is not to say there aren't very real factors that make success difficult for individual investors including their own psychology, a large number of fund managers and research companies whose sole job it is to be smart about these kind of things and the ease of trading in the market. 

The stock market and real estate market have some correlation but I posted this in Investor Psychology because of the mind set similarities that I don’t seem to hear talked about. 

The psychology behind this idea is that if we have something at stake that is at risk of being lost, our motivation to keep what we have is much greater than the motivation of gaining something we want.