Everyone has an ego, in psychology we have an "Id" that little character that sits on your shoulder telling you how great you are, we have a mental picture of ourselves as to our social acceptance, this picture needs to be somewhat fairly assessed to be mentally healthy, too much of a higher opinion makes you egotistical and too little is low self esteem, that breads anxiety and depression.     

We understand the anxiety that comes with vacancies, but with the right strategies, you'll be well-equipped to attract reliable tenants.

The beaches is GREAT to live and invest if you have a lot more capital, but you do have disruptions in the form of storms, not often, but they create a lot of anxiety when you are told to Mandatory Evacuate.

Divorce, sever depression, acute anxiety disorders, criminal vandalism, and even physical injury.

REI has unlocked me from the paralyzing anxiety I got from the one-way fits all corporate ladder climbing that I was stuck in.

I'm reaching out to people who are dealing with a very specific, anxiety-inducing problem, and I'm addressing this exact issue in my direct mail piece (pointing out the problem, highlighting the consequences of their inaction, and offering them a solution that is simple and easy for them to accept).It helps to know exactly who you're targeting (whatever their issue is), because it allows you to put yourself in their shoes and tailor your mail piece to communicate directly to those issues (rather than writing a generic message that doesn't really speak to their actual problem).

â€Again, I am bringing up the cost and building anxiety in the minds of the seller about all of the costs involved.

I had 5% excitement and 95% anxiety.

Check out Gordon Moss' book, 'Performance Anxiety' for a great introduction to the strategies that interest you.

Worth reading:You can get a good explanation of the "emotional equity" theory read Gordon Moss' book, Performance Anxiety