Eco-tourism will be featured, as will sheep/goats/cattle for some seasonal forage management.

I know he recommends having your own "landing page" for direct bookings, and using Facebook advertising among other things.  

for example - a lot of folks advertise "80% cash out refi"... but not in every state. 

Eco-tourism (outfitter tents) for off-grid wildland camping, bird watching, mtn biking, hunting and dark-sky stargazing will bring incremental revenue.

Most townships are very pro because they currently get no tax dollars from tourism in their cities, but that's a bad tax law problem, not an STR problem that we need to solve by being double or triple taxed.  

Short-Term Rentals:With its growing tourism industry and thriving business sector, Charlotte is a hotspot for short-term rental properties.

So they were advertising 14% return, but if they had controlled the risk with fixed, it would have been 12% with higher interest.  

To be fair, Engelo did say cap rates would probably be a couple percentage points below what he advertised through his frequent marketing emails.

Unfortunately, I can't recommend it to anyone.Longer review:Stessa is heavily advertised here on BP.

One of the things to Google around this is "advertising empathy map."