Check out books like Influence: The Psychology of Persuasion by Robert B.

Probably not, considering that 10 years ago it was the worse economic crisis in at least 70 years since the Great Depression.BUT, if those who did not understand that it was a FANTASTIC time to invest once the crisis was over, even if the same thing occurs, their risk intolerance will probably steer them to the investments that won't appreciate the most, and that is unfortunate.This is really about education in the long run.People have to add to their inventory of skill sets for an investor the ability to calculate and understand appreciation and other future values.It's the only way to get used to the psychology that things change in the future and where you buy can either capture that change if it's good, or avoid it if it is not.I just can't believe people make a decision on an Investment based on one single calculation for today, usually the Cash on Cash Return, and then completely ignore all future economics.That's like the squirrel that doesn't bother saving his nuts for the winter because he has a lot around in the fall when they dropped off the trees.Good thing squirrels can think about the future value of saving his nuts!

Obviously, the key is in the psychology of them verbally agreeing to do something you have asked them to do.

Go on to Amazon and get the audiobook for The Rational Male by Rollo Tomassi for insights on the psychology of intergender dynamics.

Psychology is often half the equation if not more! 

It's not just learning all the details of being on your own, but it's the psychological aspect of stepping out and starting on your own rather than coming home to mom and dad.

The extra 900 bucks makes a big difference in the renter’s psychology as well as covering potential damage while the $75 a month is often not a deal breaker, especially if they intend to recoup it.  

In the field of psychology, this is considered to be the availability heuristic and/or anchoring.

This is a psychological issue, not an REI one - you'll have this same hang up regardless of what route you go, everyone does in the beginning. 

There is psychological baggage that comes with that.