While opinions may vary, I rely on data to help drive real estate decisions and planning.Key ConsiderationsEducational Attainment: 77008 boasts higher numbers of residents with bachelor's (12,241) and master's degrees (5,739) compared to 77063.Demographics: 77063 has a higher percentage of foreign-born residents (41.02%) which typically indicates a strong rental market and with 76.86% renter-occupied versus 32.60% in 77008.Economic Factors: Median income in 77008 is $140,609 with a low unemployment rate of 3.37%, whereas 77063 shows lower median income ($51,899), higher unemployment (9.99%), and more families below the poverty level (16.51%), which may indicate economic diversity but also potential rental payment risks​​.Age Distribution: 77008 has more middle-aged residents (35-54) [8970 compared to 6,115] and a slightly higher proportion of young adults (25-34) compared to 77063 but both are popular with younger adults suggesting strong rental markets equally exist.Housing Market: 77008 features a higher percentage of family households (52.39%) and married-couple families (44.77%), suggesting stability and potential for property appreciation.Digital Advertising Demand: Houston Heights apartments (77008): 50,000 average monthly searches.

It's all fun and games until a reckless driver jumps the curb...Since your investment goals are $300 monthly cash flow and 30% equity, you’ll need to make sure the numbers work for both properties under these new financing terms.

Ensure you work that into your expenses when underwriting.Answering your questions:Experience - Location is really your main driver here.

You don’t need an SSN to get a driver’s license, register for school, get private health insurance, or apply for school lunch programs or subsidized housing."

Gonna be tough, I heard all the agents in Columbus are becoming Uber drivers.

Denton has suggested shortage of 4000 units right now.Some of these markets like Arlington, Denton and Edinburg have other demand drivers as a backup plan in case students shift to online or move away from going to college.

Think uber/lyft driver contractor structure.But the call center staff who handle the important stuff like leasing, arranging repairs, etc. work overseas and likely do not have intimate knowledge of your rental area.That said, I’m not bashing this model.

The starting point is knowing what emotional drivers (desires, fears, hopes) lead people to spend money on a unit such as yours.

I'd also target markets with good population growth & economic drivers that are helping the market progress. 

People are still moving here and there are jobs when they get here so those drivers appear to be strong.