If they aren't charging a pre-disclosed & agreed upon Markup - they are probably hiding something to make money for their time.Good luck!

Perform the same task in each app to ensure a fair comparison.Load a property with pictures and details.Market that property.See what your marketing looks like from the public's perspective.Submit a fake application to see how easy the process is.Run a credit/screening report on yourself.Enter a maintenance request, assign a vendor, and attach a fake invoice.Enter charges to the tenant's ledger.Enter recurring charges and automatic late fees.Sign documents electronically.Run owner reports.After testing a few apps, one should clearly stand out.

Quote from @Aaron Wolman: Yes, these charges are fair.

My mentor told me I was still charging too low for the value I was providing. 

Im only charging $700 but I could easily get $1000 maybe $1100 considering what other places are going for and my place is nicer, and is in a quieter neighborhood, and has a yard, etc.

We pay Lightning Docs a $500 annual fee and $500 per loan, which we charge to our borrowers at closing.

So, once more, please clarify how many lenders we work with and how much we charge for them to buy our leads (hint hint, there is no answer here as this is not how we work).

You can't charge extra pet rent or even a pet deposit because it's legally not considered a pet.

I do have two really good mentors / coaches I work with that would be able to provide more input but they do charge for their time.

I would never form an entity with them when I can do it online with a firm that charges a fraction of what they charge).