It’s a modest home, and we aim for broad appeal with a neutral, updated look that attracts a wide range of buyers.

Cohosting can be a broad term, so it’s crucial to clearly define the tasks and responsibilities you're managing and differentiate yourself from others in your market.

But beyond that, your question is so broad, no one can give you advice, other than: go buy a property, or a share in a public REIT.  

So they use broad strokes to entice new people to talk to them, but they don't have the knowledge or expertise to do the job.

Without knowing the specific area, etc, a 7% cap rate on NNN is likely somewhere on the higher end of the risk spectrum compared to the 5% that a Starbucks might command.

One of the biggest mistakes an investor can make when deciding to take the plunge and start spending money on Google Ads is targeting the WRONG keywords.It’s true that one way to use keyword targeting is through “broad” keyword types, which are usually less expensive and can capture various keywords you might not have considered in advance.

You’re experienced so you should know that motivation exists on a spectrum.

Answering these questions thoroughly allows you to optimize your communication because, rather than casting a broad net and hoping something sticks (which is more or less the case with the method you were asking about), you target segments that have a natural affinity for your business.

Maybe considering some mix of index funds and other investment vehicles outside of real estate could give you more broad financial exposure and diversification.

We're on the same side of the spectrum, just at different points.