The first acquisition, according to Santarelli, was Dressbarn, a nationwide retail brand that “we bought,” (37:18).

They are running a personal brand, and I would rather donate my money to a good cause than their next mountain home. 

Major brands like Ritz Carlton and Waldorf Astoria are currently developing property there, where they have traditionally developed in Miami, Fort Laud, and Palm Beach. 

I do like the built in leasing that apartments offers over the OG Cozy site, but I don't really want to pigeon hole myself into the apartments.com brand (or Zillow, or any other of the type) so I'm starting to use rent redi.

We are both brand new to this.

Or should I try to keep them completely separate to not dilute the brand of either?  

BiggerPockets is full of resources designed to help you along your journey, whether you are just getting started or a seasoned investor.

When a tenant moves out, transfer the deposit back to Checking so it's ready to apply towards expenses or to refund to the Tenant.If you end up with excess funds in the Checking account, I recommend you transfer it to a third account that is specifically designated for future investments.

FHA loans are designed for primary residences and require the borrower to be an individual, not a business entity.

That's by design.