If you want to rehab a house  there is one big phrase to know .

I thought someone might have a magic "line/phrase" they use.

Its a temporary situation and I am sure you have heard the phrase "Marry the home, Date the Rate!"

Because since the GFC appraisers are known to be super conservative with their value estimates and they tend to use foreclosed comparable sales.We always justify our prices with a CMA that is pulled from the MLS (All comps are independent of any of our in-house sales) but we don't control what comps an appraiser will use and we are also not in the mafia business of manipulating a properties value...Buying using leverage or cash.Buying in your own back yard or on the other side of the world.You will need people to make it work.And at the end of the day it all comes down to trust.I ALWAYS tell every investor a simple phrase."

He mocks "some guy from Utah," a successful RE investor who also teaches a 3-day course, without telling you that he took the course himself and teaches much of the same material and uses some of the same cute phrases, e.g.

@Albert Hasson Cautiously optimistic is the phrase I'm using as well! 

Like try to get to the top of the search results for "sell my house in ___" and similar search phrases.

I think I know what you are getting at but I am not sure there is a  common phrase for it.Multiple Financing Strategies?

This is so important.4- Some platforms let you build pages, some let you build landing pages which are really just web pages that are designed for specific keyword phrases and sometimes don't include navigation menus to keep your leads from clicking to another page on your website.

How that clause is phrased determines that and is pretty critical.