First, how do you plan on marketing- yellow letters, bandit signs, etc  Do you have a monthly budget?

Upstairs bath, kept ugly vanity and top but made it look alright with new faucets, mirrors, lightsHad tub sprayed to match new toilet (it was bright yellow!)

Yellow letters?

However, I'm wondering how (and if) I should leverage this background in a yellow letter campaign.

Got a call today from a lady as a result of a yellow letter.

You can get buyers (those looking to do flips) attending REIA meetings and marketing can be cheap upfront - bandit signs, driving for dollars (driving target areas and looking for distressed houses and then sending them yellow letters), classified ads, etc.  

Here is how I use Zillow for comps. 1) Locate the property that your are comping on the map2) Set your search parameters to only show homes that have recently sold in the last six months (they all appear with yellow dots)3) Record the amount sold and the address4) Determine if they are truly comp properties (all 3/2's etc..)5) Pull data from your county auditors site and verify that the property sold (and that it was not a distressed sale)Or as an alternative...link up with a realtor.

On a yellow pad?

Then send them postcards, yellow letters, or hand written notes offering to buy their property.

I've read that the color yellow works well?