Of course you would have said it much more captivating :) Several things.It doesn't matter how many ways forms or methods you try to sell a baby cow burger, with onions, and juicy lettuce on top, to a vegan.

Our dining facilities on base (which offer free meals to juniors/dirt cheap meals to seniors) are habitually becoming more and more empty with individuals choosing to spend money daily at burger king, subway etc. 

I know I annoy them sometimes but it is kind of like your doctor pushing you to stop downing burgers and fries because it is affecting your physical health. 

Not everyone will order the same cheeseburger, or even a burger at all.

So the first thing you need to do is figure out how many hours you work to get one single booked appointment.Then figure out how many booked appointments constitute one deal.Then figure out how much money you make per deal.So now you have the total amount of hours worked and you have the amount of money you made, and you have the amount of money you spent.So profits are money made - money spent.So your KPI to evaluate your system is Profits/hour, which is your salary doing what you do.Then compare how much people make flipping burgers, and see if it is worth it. 

Again, I am a "nothing-burger" in this GP/LP realm at this time, so maybe I'm just some tiny know nothing village idiot all jacked up on hopeium and ideals, IDK, but that's my "why's" of doing more than just being out for myself alone. 

That's missing the burger for the fries.  

The problem is the choice today, it's sh#t-sandwich or turd-burger, and that IS the popular vote position.

Spencer Johnson to share with him the handout we were provided by your company directing us to download the entirety of his book, Who Moved My Cheese? 

People are slinging burgers at McDonalds for more than $4.50 per hour,,,Here in S Calif ,any legitimate contractor in any of the trades is breaking even at 175.00 to 200.00 per hour without a net profit of 8-10%That would bring us up to about $225 to 260.00 per hour in billing numbers,,,,Wanting to give you a bit of advice if you might accept it Mike,,,,I would go to several local established plumbing supply houses that sell to only licensed contractors and ask for a couple referals for some licensed plumbers maybe father and son teams who have good attitudes,have nice clean trucks ,are cordial and pay their supply house bills on time,,,you cant go wrong with these guys,these guys are serious and the run a legitimate above board business,,,These are the folks you want to invite to bid on your rehab projects.Hire them and guess what ,,if they like you and u have a "meeting of the minds" they are going to introduce and reccomend other tradesmen in different crafts of the same level of competence and reputation,,,,DD